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The Takeaways


Step out of the day-to-day tasks, and start thinking about the bigger picture and overarching goals.


Learn what worked and didn’t work from your colleagues and how their strategies apply to your use cases.


Understand how to tailor new strategies to your business and bring your new inspiration and ideas to fruition.


Start your personalization program a step ahead by hearing what others learned through their processes.


Discern where machine learning and artificial intelligence can assist your strategy and where to provide a human touch.


Most importantly, make close connections with a community who is immersed in and get excited about personalization.