Press Release

Last modified: June 26, 2019

Personalization ONE Launches as Single Source for News, Education, Insights, and Events

New organization creates a personalization community to help marketing, ecommerce, sales, and experience professionals with the advancement and implementation of hyper-relevant experiences

SAN DIEGO, CA – June 12, 2019 — Personalization ONE, a new organization dedicated to the advancement of personalization for both B2C and B2B customer-facing professionals, announces the company officially launched and will provide news, education, and events to meet the rapidly expanding practice of personalization.

The newly formed organization will provide a plethora of personalization resources, including a single source for all news and trends related to individualizing the customer experience. The aggregation of news, research, forums, and best practices will serve a variety of industries and professional disciplines, including marketing, digital commerce, sales, and customer experience. The demand for personalized communication and experiences has grown exponentially in recent years. Technology innovations have led to the realization of an orchestrated omnichannel experience where a single customer can receive synchronized and choreographed information through any touch point they interact with including all digital and traditional channels. For more information on personalization visit personalizationone.com.

“Personalization has been a hot topic for years, but it’s finally reached a tipping point and matured as an advanced practice,” said Dustin Ritter, CEO and founder of Personalization ONE. “Many in marketing and other customer-facing roles have aspired to implement true one-to-one experiences for a long time, but have found it unattainable due to a lack of knowledge, technology, data, or resources. The more recent shift in customer expectations, along with advancements in technology and AI, have now made the impossible, completely possible. In fact, it’s categorically expected.”

Personalization ONE will be hosting its inaugural annual conference on October 1-2 in San Diego, aptly named Personalization19. The gathering of personalization thought leaders will be held at the Loews Coronado over a two-day agenda with both B2C and B2B tracks. It will be the first event of its kind, merging together best practices and success stories across all industries to connect and collaborate on the advancement of personalization. Space is limited. For more information, visit personalizationone.com.

The organization also announced the introduction of the Rele Awards to recognize achievements in personalization. A variety of award categories are provided for organizations, individuals, and solution providers and will celebrate the unique experiences provided to end customers as well as the practices and technology required to accomplish meaningful interactions. Submissions must be received before August 13. Finalists will be announced on September 3 with the winners announced at Personalization19. For more information, visit www.personalizationone.com/awards/.

 

About Personalization ONE
Personalization ONE is the leading source of personalization news, education, insights, and events for both B2C and B2B enterprise organizations. Founded in 2019, Personalization ONE is on the cutting edge of best practices, trends, and technologies to execute personalization effectively. Personalization19, the first conference dedicated to all things personalization, will commence Oct 1-2, 2019, in San Diego. The Rele Awards, recognizing relevance within customer experiences, is now accepting submissions for individuals, organizations, and solution providers with the winners being announced at Personalization19. Personalization ONE was built to serve all industries and customer-facing teams who participate in the advancement of hyper-relevant interactions with their audience.

Media Contact
media@personalizationone.com
760.383.1649